Happiest Minds Technologies Ltd

Happiest Minds’ PureSoftware Unveils FuzionX Gaming Studio™ to Transform B2B Casino Gaming Solutions

July 8, 2025 - PureSoftware, a wholly owned subsidiary of Happiest Minds and a global leader in software products and digital services, has announced the launch of FuzionX Gaming Studio™, a cutting-edge B2B gaming services platform.

FuzionX is crafted to empower gaming operators and suppliers to innovate, scale, and stay competitive in the rapidly evolving casino gaming landscape. The studio delivers advanced technological solutions to address challenges faced by stakeholders in both interactive and land-based casino gaming.

Offering a broad portfolio from classic poker and blackjack to next-gen slot machines and interactive games, the studio unites a specialized team of developers, designers, and industry veterans to provide tailored solutions ensuring superior gameplay experiences across genres. The platform is powered by Dash, PureSoftware’s proprietary iGaming framework, enabling seamless optimization, platform integration, and sophisticated player engagement strategies.

Blending immersive design, robust game logic, and complex math modeling, FuzionX emphasizes compliance, scalability, and game-specific development—positioning itself as a trusted partner for global gaming enterprises.

“Through FuzionX, we are redefining how technology empowers gaming suppliers and operators. This aligns with our vision of delivering specialized, scalable services that fuel business growth,” said Joseph Anantharaju, Co-Chairman & CEO, Happiest Minds.

Manish Sharma, CEO, PureSoftware Business, added, “We identified a clear gap in how gaming companies scale innovation while maintaining efficiency. FuzionX addresses this by enabling gaming operators and suppliers with the agility, productivity, and tech know-how they need to stay competitive. This, combined with our deep understanding of the gaming ecosystem, helps us develop and deliver games faster, enhance player engagement, and drive measurable outcomes.”

Designed for cross-device compatibility and multi-jurisdictional readiness, FuzionX enhances operational efficiency and ensures games meet stringent regulatory standards.

Sameer Jain, Chief Business Officer, PureSoftware Business, commented, “Gaming enterprises are under pressure to scale faster, innovate smarter, and uphold top-tier quality and compliance. FuzionX is built to meet these demands with a specialized services model that boosts productivity, streamlines delivery, and enables clients to lead confidently in a competitive market.”

FuzionX supports the entire game development lifecycle, from ideation and design to testing, certification, and large-scale deployment. With a growing footprint in North America, EMEA, and APAC, the studio is well-positioned to deliver next-generation gaming experiences globally.

For more information on PureSoftware gaming solutions and FuzionX Gaming Studio™, visit: https://www.puresoftware.com/industries/gaming-and-entertainment

About Happiest Minds Technologies

Happiest Minds Technologies Limited (NSE: HAPPSTMNDS), a Mindful IT Company, drives digital transformation for enterprises and technology providers by enabling superior customer experiences, operational efficiency, and actionable insights. Leveraging disruptive technologies including artificial intelligence, blockchain, cloud, digital process automation, IoT, robotics/drones, cybersecurity, and AR/VR, Happiest Minds operates under its ‘Born Digital. Born Agile’ philosophy. The company delivers Product & Digital Engineering Services (PDES), Generative AI Business Services (GBS), and Infrastructure Management & Security Services (IMSS) across industries such as Industrial, Manufacturing, Energy & Utilities, Healthcare & Life Sciences, Retail, BFSI, Hi-Tech, Media & Entertainment, and EdTech. Recognized for corporate governance excellence by Golden Peacock and ICSI, Happiest Minds is a Great Place to Work Certified™ company headquartered in Bengaluru, India, with operations spanning the U.S., U.K., Canada, Australia, and the Middle East.

Source: https://www.happiestminds.com/press-releases/happiest-minds-puresoftware-launches-fuzionx-gaming-studio-to-redefine-b2b-casino-gaming-services-and-solutions/